Entrepreneurs are enterprising spirits who can fall into the trap of trying to do everything themselves. After all, they know what they want, and they know how best to get it. Naturally, this attitude often leads to entrepreneurs trying to do everything themselves, hence the advantages of outsourcing make sense.
In the first stages of a fledgeling enterprise when funds are tight, a one-person show may be practical, but when well-laid plans come to fruition, and the orders start rolling in, a busy entrepreneur will find themselves wishing for more hours in the day.
Without the time to take care of all areas of business, sacrifices are made, and the company starts to suffer. Content creation is one area which demands attention but often falls to the wayside due to the time commitment required to populate a business’s many marketing channels with copy that engages and informs.
Hiring staff is one way to avoid the onset of frazzled nerves, sleepless nights, and disgruntled customers wondering when they are going to get their order, but in-house staff can get very expensive, very quickly. Outsourcing is one of the most practical solutions an entrepreneur can use to take care of the tasks building up in the to-do folder, especially when it comes to content creation.
Here are three reasons why outsourcing content writing is an investment that can help you make more money.
Advantages of Outsourcing
Take Advantage of the Experience
Content creation is a skill honed to a sharp edge over years of producing countless articles, blog posts, and email newsletters. You may be handy at throwing a few sentences together, and you may even consider yourself a skilled marketer, but if you only have time for one or two posts a week, you will struggle to string together the tight-knit prose your prospects demand.
Content on your website is often the first point of contact for prospects researching what you have to offer, and an experienced website content writer will help your site make the best first impression possible.
Freelance writers come from diverse fields which you can leverage to your advantage as it gives you the ability to draw from a vast pool of writers with varying skill sets.
For instance, if your business maintains a significant presence on Facebook, then it would make sense to use a social media content creator who has expertise using Facebook and creating content that takes advantage of Facebook’s algorithm.
Likewise, if you need regular blog posts, then a writer who knows how to navigate WordPress would be an added advantage, as would a writer who understands search engines and SEO (Search Engine Optimization).
You Can Spend the Time on Tasks at Which You Excel.
As mentioned earlier, you may be above average in the art of content creation, but when you aren’t in the trenches churning out content every day, you can spend hours crafting the finely tuned prose you need.
When you’re spending so much time at the editing desk, then you are probably neglecting other vital areas of your enterprise. Using content writing services frees up your time to spend on those tasks at which you excel.
Matt Newnham is an experienced professional copywriter and published author. With a 20 year career in sales and marketing, Matt Newnham puts his words to work where you need them most making you look great. Hire Matt Newnham as your freelance copywriter and get great content and written copy with the advice you need to make it work better for you. Contact Matt Newnham today