When you have a product or service, you want people to do business with you. Converting site visitors into traffic is harder than you might think. You might be making a few mistakes that are hurting your conversions. Knowing the most common mistakes can help you to avoid them.
Not Using Video
Understanding why video marketing is a must can make it easier to convert site visitors. You want to get their attention as soon as they land on your website. Rather than presenting them with large blocks of text, you can give them a video to watch. It’s easier for them to digest the information. Plus, the videos can be created to promote your brand, explain a product, or provide a demo.
Additionally, having videos on your website can help you with search engine optimization. You can get a higher ranking within the search engines. People may stumble upon your video before they get to your website, gaining you the visibility that you need.
Not Encouraging Customer Reviews
Anyone can do a Google search for your business, read a few reviews, and have the information they need to make a decision within minutes. If you aren’t encouraging people to leave reviews, they won’t be able to learn about your service and will move on to your competitors. Reviews tell people what they can expect when doing business with you. Do you offer good customer service? Is the product or service worth the money? Authentic reviews can make a big difference when it comes to convincing people to give you a try.
Reviews aren’t automatic, either. You may have to encourage people to leave reviews. This can be done by asking them in person, sending them an email as a reminder, texting them a link, or printing a QR code to your Google Places link on the bottom of their receipt. By making it easier for people to leave reviews, you’re more likely to see more of them appear.
Not Understanding Your Target Demographic
Before you start to do any kind of real marketing, you need to establish your target demographic. Many businesses make the mistake of trying to market to everyone. If you don’t know who you’re selling to, you can’t create proper ads or marketing strategies. Take the time to consider the age, salary range, and hobbies of your target demographic. The more you know about your ideal customer, the easier it is to market to them in such a way that they can connect with the message.
Not Using Quality Content
You need to make sure that you have quality content on your website. Poor grammar and too many keywords can actually hurt your SEO ranking. Additionally, you want to make sure that you’re giving customers a reason to do business with you. Make it all about them instead of all about you. If you don’t tailor the content towards the pain points of your target demographic, they may not connect with the content enough to become a customer. Further, you need to make sure that the content has plenty of calls to action. If you don’t tell people what they need to do, they aren’t going to do it on their own. “Sign up here” and “buy now” style buttons can work to get you the conversions you need.
Once you get the traffic to your site, you have to be aware of your conversion rate. If you’re not getting the kind of conversion that you want, it might be time to correct some of the mistakes you’re inadvertently making.