Working with a variety of business consultants the need for a Copywriting Consultant has arisen. For a company turnaround strategy, product positioning, company growth strategy, understanding how the written word is used as part of the solution is vital.
As a copywriting consultant, Matt Newnham adds value to most forms of business consulting. One of the deliverables is a review of current copy both digital and print. Ascertaining the purpose, value and positioning of the copy in line with company procedures and strategy is important. Being part of the overall message being sent is vital.
A second deliverable is writing copy and communication that works with and supports operational processes. This must aligng itself with existing or proposed strategies.
Many companies assume their copy and content is working for them. They think it is aligned with their sales, marketing and other strategies. This is because the documentation has stood the test of time does therefore work. It may work but it could work better. It can almost certainly work smarter to deliver true operational excellence. A c
Working hand in hand with seasoned professionals, a copywriting consultant tweaks procedures, processes and strategies by producing written content when and where it is required. The value of the written word today is exceptional. Just one phrase of ambiguity or one unclear paragraph that cannot be read, consumed and understood fast enough could be the difference between a deal or no deal.