For a business owner, online or Google ranking is everything! After going through the rigours of building a sterling website for your business, you may be disappointed to find that you have completed only the first step of many in achieving
Copywriting is a common term in online marketing. However, most people do not understand the proper meaning of the word. When someone asks what is copywriting the definition is usually difficult to pin down. In simple terms, we can understand
It is easy to make grammatical mistakes that are easily overlooked even if somebody else proofreads the work. Some of the mistakes may be minor but will have a great impact on your reputation. It will portray you as careless.
LinkedIn is the best social media platform to present your qualifications, products or service. LinkedIn is unique because it is synonymous with business. On other social media platforms, almost everyone you connect with is there to post pictures and update
One of the biggest challenges a copywriter or a copywriting business has to overcome is demonstrating the value of copywriting versus the cost. A senior writer with plenty of experience produces outstanding copy but in an emerging market such as
A blog is a term almost synonymous with websites and any online presence. It is nearly impossible to run a business without creating a strong online presence to obtain visibility for customers. In the same way, the next necessary requirement
Doing business in today’s competitive marketplaces involves a lot of tough decision making to maximize savings and reduce expenditure. For this reason, a good business strategy should involve taking a regular and detailed look at the numbers, rooting out the
Have you ever wondered why your newsletter is not delivering results but newsletters from your competitors are? In this article, we take a brief look at the business blunders you may be making. Newsletters are published content on a particular subject,
Entrepreneurs are enterprising spirits who can fall into the trap of trying to do everything themselves. After all, they know what they want, and they know how best to get it. Naturally, this attitude often leads to entrepreneurs trying to
For any business to thrive in this day and age one of the vital factors required is professional content to define your business and provide a strong online presence. This means a professional copywriter is very good for your business.