LinkedIn is the best social media platform to present your qualifications, products or service. LinkedIn is unique because it is synonymous with business. On other social media platforms, almost everyone you connect with is there to post pictures and update their status. The mindset is that of fun and full social experience.
In contrast, LinkedIn is precise on its mission and what people come to do on the platform. It is a virtual business place where your clients or employers can find you, and you can find them. Therefore, it is expected that on this platform you present yourself professionally and with an appeal.
The platform provides you with specific sections to enable you to present all that is necessary for ideal marketing. There are sections for a summary, experience, custom photo, education and other details. Hence, LinkedIn profiles are advanced and different from that of other social media platforms. It is this complexity that enhances the need for a thorough and professional approach to your profile. This is why you need a copywriter. Here are a few ways a copywriter can help you with your LinkedIn profile
Structure
Creating a sterling profile is like submitting a job application. The headlines must be precise and catchy. It should outline your purpose in a few words. When the headline can engage your audience, then you must work as hard on the summary, qualifications, experience, service and other details in the section provided. Try to give a glimpse of your personality or relate to your audience in each section. A copywriter is trained and experienced to employ all these details and give you that touch of professionalism
Proofreading
Imagine reading an impressive resume only to find a few spelling errors, grammatical errors and so on. You would agree this will put a dent in your first impression of the resume. It might also make you doubt the capabilities of the owner. Therefore, you would need a copywriter to avoid such errors. They are trained to spot errors and eliminate them from your content.
Results
A copywriter is all you need for that outstanding LinkedIn profile. Because they are well aware of what is at stake and what is required to produce results in a competitive marketplace such as LinkedIn. You don’t need to worry about structure, proofreading or other details when you hire a professional copywriter. They are experienced with presenting skills, services and companies before a potential audience and guaranteeing patronage. Copywriters see from a perspective that is outside yours. Therefore they know how best to optimise your profile and also use keywords in your niche to improve rankings.
To have your LinkedIn Profile Professionally written contact Matt Newnham today