Is Digital Marketing Making Us Sidestep the basics?

In all my years of a sales and marketing the one thing I have kept in mind is the basics.  The 101’s of marketing, communication and even business practice must never be forgotten. However a new generation of marketers, the digital marketers has emerged and with all the information produced the basics of sales and marketing can be easily forgotten.  I put this little opinion piece together…

Posted on: February 16, 2018, by :

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